What to do if you have a small audience
Click here to sign up for the FREE Masterclass; Barefoot and Rich
In this solo episode with Amber, she will answer your most-asked question about what to do if you have a small following. She will focus on how to create success in your current community. Amber will also share how to increase your network and captivate the right people for you and your offer.
Amber pulls back the curtain and shares her top tips for mindset, strategy, and what it really takes to sell out your offers.
Listen now for practical strategies to start implementing to grow your business and reach more people, TODAY.
P.S. Stay til the end if you're ready to have the most incredible support in your business this year, with me by your side.
–--
Want to enter to win a week of free coaching with Amber through the Voxer app?
Head over to Apple iTunes and leave the podcast; Amplified Impact a 5 star review! Screenshot your review, share it on your socials, and tag @amberhagberg. Each time you share yourself listening to the podcast after that you will be entered to win.
In the last week of February, Amber will announce the winner.
–--
Have you heard of my monthly membership for spiritual coaches and healers who are ready to bring their offline expertise to grow an online business, sell out their retreats, and help more people?
Click here to learn more about the collective
P.S. Get a 7-day free trial to experience the magic risk-free
–--
Time Stamps
00:00 -Intro
01:58 -Mindset shifting begins now
03:30 -Strategy questions and tips
07:30 -The Amplified Impact method
09:29 -Content audit & how to use objections for content
11:00 -Networking & Collaboration
14:20 -Paid advertising
16:00 -Connecting with the audience that you have now
18:50 -Diversifying your product suite & customer journey
—--
SHOW LINKS:
Transcript
I did not swear you were so silly and OK, I'm so excited.
::Yeah, yeah.
::Now.
::How bad.
::So excited.
::Yeah, hi.
::We are live if you are here.
::In the Facebook.
::Group and you're watching live.
::Be sure to say hi.
::In the comments.
::Let me know if you're someone that hops on.
::Every single.
::Week.
::To dive in.
::Or if this is.
::The first time that you're.
::Here I would.
::Love to know.
::Where in the world you are?
::What part journey in your business?
::Creation that you.
::Who've arrived to?
::In the path of entrepreneurship and making waves in.
::The world I.
::Love coming on here every single Monday.
::And just sharing with you what's?
::Coming up I am A1.
::3IN human design and so that means I live and.
::Lead.
::From experience, I'm going to share that with you.
::Here on the podcast and behind.
::The scenes the question that I.
::Want to?
::Bring to the surface for the.
::Foundation of this.
::Conversation today is.
::I don't have a large audience.
::I have only.
::X amount of people seeing my post.
::The algorithm doesn't.
::Like me, I have a small audience.
::I only have.
::X and there's a few.
::Things that I want to.
::Share with you.
::One is about mindset 2.
::Is about strategy, and three is what it really takes to sell out your
offers.
::To begin the mindset.
::Shift.
::Your audience already.
::Has.
::People in it.
::That want to work with you you already.
::Have tons of.
::People watching your stories, opening your emails, reading your posts.
::And they want to.
::Work with you, We tend to look.
::At small.
::Numbers as it's not enough, it's in scarcity.
::But what if?
::You shift the mindset to There's already tons of people following me
in my audience right now that want to work with me.
::What if we shift?
::The mindset from There's not enough.
::To I am so grateful for the people that are.
::In my community.
::Watching me right now.
::What if we focused on?
::The gratitude for who is already there, who's already in our world,
opening the emails, liking your posts, liking your posts, and not
actually liking your posts.
::This mindset of.
::Only.
::X amount of people this mindset of it's too small, of there's not
enough holds.
::Us back from the truth that there are tons of people.
::Watching us, wanting.
::To work with us.
::And they're just waiting to be ready.
::They're just waiting to be ready.
::And this is the strategy around getting your audience ready.
::Are you speaking to the hearts?
::To the desires?
::To the pain of who is in your world?
::That is a dream soul mate client.
::Do you have a really good?
::Marketing Content strategy plan.
::Are you alternating the different types of post stories and ways in
which you can write an e-mail?
::Are you focusing?
::On.
::Depth over.
::Quantity are you?
::Trying.
::To get more.
::People in your world to fill those last three spots of your retreat or
your.
::Online offer or.
::What if the strategy was instead?
::Of trying to.
::Reach more people.
::You focused on.
::Speaking to those.
::That are on the fence.
::Right now that are quietly watching you right now instead of.
::Focusing on more.
::What if you?
::Focused on the strategy around how I remember when I first started my
business.
::I didn't think.
::I had an audience of dream Soulmate clients.
::I focused on content strategy and I.
::Quickly found out that there was dozens.
::Of people in my audience that already wanted what I.
::Had there is a strategy around reaching.
::People like.
::If you're running a business, you need to reach more people always to
continue to grow.
::But before we think about more, what if we think about depth?
::And this is something that I'm gonna be.
::Going into during.
::My free master class.
::Barefoot and rich.
::If you're not already signed up for.
::That go to Amber Hagberg.
::Dot com slash.
::Barefoot and rich or.
::You can just comment barefoot on my Instagram profile we want to think
about.
::Depth of relationship and really connecting.
::To the.
::People.
::In our world.
::As well as the strategies around growing brand awareness and
visibility, if you're new to leading retreats, if you're new to.
::Having an online business.
::If you've just pivoted into a new area or expertise.
::We need to focus on brand.
::Awareness and I.
::Call this the amplified impact method.
::There's four ways that we can do this.
::So if you have shifted.
::Your mindset around how many people are in your audience.
::If you've.
::Shifted your mindset.
::To.
::Abundance.
::Rather than scarcity if you are really dialing in your.
::Strategy around content.
::Sales and really getting people through the door and how you speak to.
::Them making.
::Sure that you're alternating different.
::Types of content like you don't want to just.
::Give value.
::You don't want to just teach and educate.
::You don't just want to share testimonials.
::You don't just want to story tell.
::You don't just want to talk about the benefits you want to do.
::All of it and.
::Often times it's about seeing.
::Ourselves as they're using.
::Your content marketing strategy to paint a.
::Picture to paint a picture of where.
::They are now.
::And where they will be with you after the retreat.
::After the online.
::Courser program, but the four ways that if you're like OK.
::I've done that, Amber.
::Now like I want to continue.
::To.
::Grow my business.
::The amplified impact method.
::First thing first is.
::Marketing, Marketing, Marketing.
::Marketing Are you?
::Creating content.
::In a strategic way, alternating the right.
::Pieces of content.
::Which I just shared Marketing, knowing that who you are, the vision
and mission of your.
::Brand and.
::The key pillars that make your brand different.
::From the.
::Rest like.
::When someone thinks about you, they think about.
::Your brand They.
::Land.
::Upon your business or your brand, somewhere in some way there's going
to be key core concepts.
::This is the what?
::In your content strategy.
::Where the how?
::Is benefits talking about?
::Who it's for storytelling giving, value sharing.
::Testimonials painting a.
::Picture being bold.
::Saying things most.
::People don't say leadership posts going against the grain posts.
::Yes, those are the the what's.
::But the how's?
::That we get to weave in to the.
::Content and.
::The.
::Marketing strategy.
::Marketing.
::Or advertising is just consistently creating?
::Content weaving in the different types of content and.
::Thinking when?
::When you're creating.
::Content.
::And you're questioning.
::Why am I not?
::Getting more seen?
::I don't have enough people in my audience.
::How do I fill these spots?
::If I only have so many people on my e-mail list.
::When is the last?
::Time.
::That you?
::Did a content audit?
::When is the last time that you?
::Went through and read your emails, you read your post, you read your
stories and asked yourself, would I buy this?
::Did I really sell it?
::Is it a clear picture of what's included?
::Who it's for?
::The outcome that's.
::Going to take place?
::How often do you with love?
::Kindness and compassion audit your content.
::Or if you have a team, have your.
::Team audit or if you have a mentor, have your mentor check it out.
::To make sure that you are.
::Constantly.
::Refining your marketing.
::And your messaging and.
::If you were in a place where your business is growing and you're
getting yeses and you're getting no's in your offers.
::And your retreats.
::Are you creating content?
::For the objections that you're getting for why people are telling you
no, are you replanting new seeds?
::On how?
::That, no is limiting their their their ability to get what they
desire, how their thought process and beliefs.
::Around something.
::Is actually what's holding them back from getting what it is they
desire and this.
::Is going to come from.
::Auditing your business and auditing your content so you can get.
::Better at marketing?
::And then another way for you to get more visible and grow your
audience is through networking.
::This is huge.
::Getting yourself in the right spaces and places for more.
::People to know.
::About your vision, your mission, your.
::Brand and your company.
::Going to in.
::Person Events and Retreats joining online programs Masterminds.
::Courses getting yourself into different spaces like going out and
networking if you live in places like Colorado or Arizona or.
::Cali and there's Entrepreneur.
::Meetups.
::There's Yogi meetups, there's retreats, and there's events of.
::Like minded people where not only now are you talking about what?
::You do, but more people in your world are knowing about what you do.
::Networking is huge.
::There's that famous.
::Saying, and I say it all the time, your net worth.
::Is your network.
::It's why I love the CEO.
::Ripple collective so much that just the $97.00 a month to be in my.
::Monthly membership.
::The community is worth it because they're supporting each other,
They're coaching each other, They're giving each other's ideas.
::They're.
::Supporting one another.
::And then the third piece?
::Of the amplified impact method.
::Is collaboration.
::This is collaboration through having affiliates in your world.
::Past clients, friends.
::Mentors, other people out there who are selling your work for you.
::Someone who already knows likes.
::And trusts you talking about your, retreats talking about your.
::Programs talking about your business like.
::I have several people that have signed up to Barefoot and Rich this
week because of affiliates.
::If you want to do affiliates, you can give away bonuses that
incentivize your people to share your work if it's a.
::Program.
::Or a retreat paying.
::Them.
::Commission.
::So now it's not just you out there doing the work.
::You have little fairies out there in the world talking about your work
and they're reaping the benefits because A they love you, and B
they're helping someone in their life who needs your work find you.
::So they are.
::Living More on.
::Purpose with purpose.
::Sharing what you?
::Do, and they're getting something out of it.
::Whether they enter to get a giveaway, they're getting Commission for
what it is that they sell.
::And collaborating.
::Can be more than just affiliates.
::It can be going live with people in the CEO of Ripple Collective.
::It can be going to do a retreat.
::With someone that you've met on a retreat.
::It can be Co hosting an online event together collaborating.
::So that now you're marketing and advertising something.
::And.
::So is someone.
::Else you're getting put in front of their audience, they're getting
put in front.
::Of your audience and now not only.
::Are you serving your audience with a new expert coming into your
field, but you're going to be a new expert in someone else's field?
::This is a great way to grow brand awareness and recognition is to
collaborate and affiliate with other people.
::In your.
::World Marketing.
::Networking and collaboration are all time investments.
::The final piece?
::Of this is paid advertising in the beginning, Yes, paid advertising.
::Does take time to tweak the funnel and really find out the customer
journey from the time that they.
::Come into your world through a paid aisle to like where they go.
::And it's called lifetime value based upon where the customer journey
takes them and this.
::Is through money, so as your business starts.
::To make money.
::You can reinvest that.
::Money into paid.
::Advertising where you get.
::Your time back.
::The biggest mistake what I see people making is just throwing.
::Money at ads?
::Without strategically.
::Having a funnel, you need to.
::Know where you're.
::Taking them.
::And what the end result or goal for your paid ad is and if?
::You want to learn more?
::About that, stay tuned because I do have a.
::Program coming soon on paid advertising.
::But strategically.
::If you want to grow.
::And get more visible.
::Better marketing plan.
::Get out there and network.
::Be in collaboration and.
::Finally, paid ads.
::You're going to discover that there are one to three of those that
you're really good at, two to three of those that you're like, no, no
thanks.
::Focus on the one that you're.
::Really good.
::At.
::And commit to learning and mastering.
::A couple more of.
::Those that's.
::Going to exponentially.
::Help you grow your brand to sell out those last few spots.
::Some things that I want you to really contemplate like.
::If you're only getting seen by 50 to 80 people, are you actually?
::Connecting.
::With the people that are engaging that are.
::Commenting that are.
::Opening your emails, are you going deep with your audience?
::Are you being?
::Social on social media.
::Are you putting yourself out there and giving as much as you would
like to receive often?
::Times people are like Amber.
::No one's engaging with my post.
::No one likes my post.
::Like no one's getting seen by me and I'm like.
::How social are you on social media every day?
::I'm not.
::How many people do you follow, like, comment and engage?
::I don't.
::Part of being social, especially in the beginning.
::To get your brand known and recognized is you going out there and
engaging with other accounts that inspire you and light you.
::Up you putting yourself out there in the?
::Beginning it's harder.
::You've got to get your name known and recognized and really get
uncomfortable.
::But when you have a vision and a mission that's so big, you're willing
to put the extra effort.
::In the beginning.
::So that you.
::Are more known and recognized, but something that I really want us to
dial.
::In from this episode is a lot more now.
::This is our mindset.
::High Amazon High.
::Fast food high.
::Instant gratification.
::The people.
::In your audience, they want to.
::Work with you.
::They just need to see it more.
::They just need to trust you more.
::They need to see you show up more.
::Yes, we always need to be.
::Refining and mastering our marketing and our messaging.
::Making sure that we can speak even more clearly to their wants, their
needs and their desires.
::But often.
::Times It's really about patience.
::Practicing patience.
::Focusing on what you.
::Already have.
::Celebrating how far you've come.
::Patience, recognition, celebration for what it is and where you are
right now.
::And in the meantime of where you.
::Are and where you desire to be to put your?
::Attention to stay.
::Busy.
::Really.
::Refining and mastering what it?
::Takes to grow a business.
::Content creation.
::Marketing, Networking, Sales and Depth of Relationship.
::Quality over.
::Quantity How?
::Deep Can you go with those that are already in the room with you?
::And how can you focus on?
::What you do?
::Have sometimes, sometimes what we need.
::Is to really set up a diverse product suite.
::I just shared a piece.
::Of content on this today on Instagram and.
::It's.
::In this is just a little tangent, a little story that I want to share
with you.
::Because I think it's important.
::That we understand.
::That this stuff does take.
::Time.
::But also how quickly things can change two years.
::Ago.
::My son, newly born he he's going to be to on March 16th.
::I literally would walk.
::The streets postpartum with him tied to my chest, listening to my.
::Dream mentors.
::Podcasts.
::Listening to her free content events and showing up.
::To these listens to these events like I had paid thousands of dollars
like I would.
::Listen, and I would implement.
::I would.
::Listen.
::And I would implement.
::And at that time, my business had gone like way backwards from where I
had grown, because I had.
::Just pivoted to.
::Becoming a business coach.
::I had just decided that there was.
::Something new for me.
::So I was in a really big shift.
::In that moment and I was making like 60,000.
::Dollars a year, Which?
::Most of that income was coming in from my.
::In person retreats.
::Not my online business anymore.
::And so I.
::Slowly began to increase my revenue in the moment that I had it and my
mentors started to.
::Sell a course.
::It was called Sought After like I need this.
::I bought the course.
::It was like $1000 and then you could upgrade.
::To the mastermind and I was like, this was so good.
::I'm going to upgrade to the mastermind and I really wanted one-on-one
coaching.
::I really wanted to do one-on-one coaching because I'd been.
::In business for three years, like I already knew what to.
::Do I just wanted personalized feedback?
::But I couldn't get it yet.
::It was a big investment and so I did the.
::Mastermind and I spent nine months in her mastermind and what this
mastermind?
::Taught me was refinement and mastery and not jumping from one thing to
another to another into another.
::And so the first year that I worked with her, it was free, Then it was
the course, then it.
::Was the mastermind, and then I.
::Took a break.
::I was like I need to.
::Stop being coached.
::And I need to coach myself.
::I want to get in my own lane.
::I want to understand what I already know.
::Put into practice and just.
::Run by myself.
::And then?
::Today I'm sending my baby.
::Off to preschool.
::I'm like, how is this happening?
::He's off to preschool.
::With his best friend, my best friend's son and I thought.
::Wow, Two years ago we walked these streets of Costa.
::Rica and all I wanted was Dream Soulmate clients to be changing.
::Lives to be making thousands of dollars a day receiving celebrations
this.
::Morning, I woke.
::Up to celebrations.
::From two of my mastermind.
::Clients, three people.
::In my Instagram.
::DMS like hey.
::I've been wanting this course forever.
::I finally hopped in.
::I'm so excited.
::Over 100 people inside the.
::Barefoot and rich, I'm like, Oh my gosh.
::Two years.
::That's how quickly it can.
::All change.
::But it seemed.
::In the moment.
::Like I want it now.
::I want it now.
::But.
::Now I'm here and I'm like, oh.
::My gosh, it's here.
::It's already here like I'm.
::Living what I.
::Always wanted and I stayed.
::Plugged in to my mission.
::And my dreams and my big why.
::When I lost my.
::Why my business was like, what are you doing?
::What's the?
::Point of all this, you have to know why you're doing what you're.
::Doing.
::And then that's going to motivate you to.
::Create momentum.
::Even when no.
::One's buying.
::And to stick with something for several years and watch what happens.
::When you find a mentor.
::Start with where you're at.
::Go to the free stuff.
::Fall in love until.
::You get the course.
::Fall.
::Deeper in love.
::Then.
::That's why I.
::Built up my product suite the way I have.
::I had someone sign up for the membership and was like, hey, I didn't
know how I was going to pay for the month.
::Next month, she got three clients.
::She's almost ready to sign up for the mastermind.
::I've had other people that are like.
::Hey, I'm just going to be in the membership until I get to the
mastermind.
::It's like.
::Build a product suite that allows your.
::Clients to grow.
::To the next.
::Level.
::To create a customer journey that just.
::Keeps ascending them.
::Like, they keep growing and then they're like, what's next, Amber?
::They keep growing and then they're.
::Like, what's next, Amber?
::But that does.
::You know, I've gone off on a tangent here, but it's because I really
want to emphasize like just one year.
::Ago I was at.
::$3000 a month.
::Now here I am and I'm paying one year with a private mentor, the dream
mentor I've had.
::For two years.
::And so when it comes to like growing your brand, getting those last
few spots.
::Really.
::Seeking to reach more people.
::This short answer.
::Could maybe just?
::Be patience time, and then the long answer is like refinement and
your.
::Marketing and your messaging and depth and your connection.
::To the.
::Audience that you already.
::Have I can't wait to hear how this lands with you.
::Be sure to know that this month I am.
::Giving an entire free week of boxer coaching with me, All you have to
do is take a screenshot.
::Of this podcast.
::Go to Apple iTunes.
::Scroll to the bottom of your app.
::Give us a five star review.
::Leave us a review.
::Screenshot it and share it on your.
::Social media.
::And bonus points.
::Because this is something that you're going to.
::Want and.
::Desire in your business as well record a short.
::One to 1 1/2 minute video of how?
::I've influenced your life.
::Any results that you've had?
::Any benefits?
::That have come from the way you live your.
::Life your income once you share.
::Send me a.
::Message and you'll be entered.
::To win an entire week.
::Of boxer coaching with me.
::This is valued at over $2000 because the only way for us to work
together.
::Is the mastermind.
::Or.
::One-on-one.
::Coaching which is?
::A multiple 5 figure investment.
::So, invitation?
::Get in the room to enter a free week of boxer coaching with me, where
we will.
::Dial in what?
::We just spoke of here.
::How to build brand awareness?
::Through the amplified.
::Impact method making.
::Sure that your sales page is up to par.
::Making and aligning.
::Your soul mate, the content that you create.
::For your soul mate.
::Making sure that you're speaking to the ones needs and desires of that
person.
::I'll go.
::Through your Instagram.
::Your sales pages.
::Your last several emails.
::And we are.
::Going to make sure that it is exactly what you need it to be to start.
::Signing more clients and I will talk to you in the next episode.
::Have a beautiful.
::Rest of your day or evening.
::Depending on when you're.
::watching. Bye
